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Owen Byrd 111
With eCommerce becoming a must, many sellers are wondering what the difference is between B2C vs B2B eCommerce is- especially when it comes to the platform itself. Despite the feats of customization and adaptation in some cases, B2C-oriented eCommerce software simply doesn’t have the capabilities to accommodate all of the processes and complex transactions integral in B2B. An eCommerce platform specifically designed for B2B provides the majority of necessary features out of the box and simplifies a B2B customer’s buying journey, while making it cost-effective for the B2B seller as well. Customizing a B2C platform for B2B can become expensive and clunky.
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